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Published on 25th March 2020

What Every Business Owner On Instagram Must Know

Can you even call yourself a business if you're not on Instagram? 

With 500+ million users in the world who logs on daily, Instagram is like the popular kids' lunch table. 

It's the place you want to be, with the tea you want to sip. 

But you can't hop your business on Instagram all willy-nilly with no plan or strategy. Trust me; there is not a single successful business on Instagram that is winging it.

Yes, they may have failed and stumbled, but they have it figured out now, and as times change, so do they. 

So, if you currently use Instagram for brand awareness or to drive sales, you must understand how to use the app AND you gotta understand the people who use it most.

As your trusted business sis, I collected some essential Instagram stats that you MUST know:

1. The largest group of Instagram users are people under 35 and women

    If your service or product is for Millennials or Generation Z women – Instagram is a place where your business can see success.

    According to the Pew Research report done in 2019, 43% of U.S. women reportedly use the app popular social app, and only 31% of U.S. male users.

    While men are still engaged on Instagram, it's just – you know, women run the world... and IG.

    Instagram also boasts that 71% of its billion users are under the age of 35. That means approximately 710,000,000 people who log onto Instagram are Millennials and Generation Zers. 

    I point this out because you’re going to have to understand these two groups, what they like, and how they consume media to reach them effectively. With everything going on right now with COVID-19, both groups are entering the digital world even more.

    There are key differences between Millennials and Gen Z. For instance, a favorite site for Millennials is Amazon, while Gen Z is YouTube. 

    Chances are Gen Z will be more interested in your brand's video or story, while a Millennial may prefer details on the product. 

    2. 33% of the most view stories are from businesses

    Now look here. You’re losing sales, attention, views, and more if you avoid posting on your story. 

    Your story is like that $20 bill you find when doing laundry. Sometimes you forget it’s there. But you bust out that happy dance when you find it.

    Don’t ignore your story. 

    It’s valuable. 

    Use it.

    Do a lil dance.

    And if you aren’t sure what to say, check out my 21 Day Instagram Challenge – it makes it easy to share your brand’s story to connect with your audience.

    Don't let anything hold you back from using your story. Instagram reports that 1 in 5 organic stories gets a direct message! It’s also been reported that 62% of people become more interested in a brand or product after viewing it in stories.

    Stories give your business more exposure and allow you to deliver your content uniquely. You can play around with colors, fonts, stickers, music, and countdowns.

    If you’re not regularly using your story to connect with your audience or highlight your products, start now.

    3.  Location increases engagement by 79%

    Is your business local and does it only serve surrounding areas? Then gon’ add a location to that bad boy!

    Adding a location increases your engagement by 79% because it’s specifically showing your post to people in the area or people searching that area. 

    When you add your location to your post, you’re letting your followers and other viewers know where you are.

    If someone is in the area and looks at the location, it’s another way for your business to be spotted. It’s also easier to see because the location stays at the top of the post (versus hiding in the comments or caption).

    If you serve multiple locations stretched across the U.S., you can still tag different areas in your post. 

    But if you want a consistent, location, then only tag the area you’re in, and mention different locations in your hashtags.

    Even though I’m based in Fort Lauderdale, FL, I sometimes tag a different metropolitan area in my posts, including Fort Lauderdale.

    Funny thing, just recently, I landed a new client because he has some family in Fort Lauderdale and it made him want to reach out to me to write a landing page for his business. (Who would’ve thought!)

    4. This year, 75% of U.S. businesses will use Instagram

    Read that statistic again, okay? 

    That translates into, “you are in the right place at the right time!” Your competitors are on Instagram, and if they're not, they will be soon. 

    Shoppers are using all the mediums afforded to them to gather more information about a brand, including websites and social media apps, hence why every business and their mama are coming on board.

    If you’re cringing thinking about all the competition trying to steal your possible audience – snap out of it. A little competition won’t hurt. 

    Remember, your business sis got you! And if I’m gon’ to keep it real with you, your business should be aware of what the competition is doing.

    Why? So, you can see how to gain an advantage. In the meantime, make sure your brand stands out from the rest with clear, compelling content. 

    Study your audience and understand what they want to see.

    5. 60% of people on Instagram use it to find new products.

    Personal storytime. A few months ago, I was searching for a birthday gift for my mama. A paid ad appeared on my IG feed showcasing Hairbrella, a unique way to protect your hair from the rain. 

    I was so intrigued, and after looking into it more, I ended up purchasing.

    Now back to you. Instagram is for your business – people are on there, not just to like pretty pictures, but to also find the right products or services to satisfy their needs. 

    The responsibility falls on you to post high-quality photos (none of that blurry stuff), a descriptive but engaging caption, and include hashtags to connect you to a broader audience. I can’t stress this enough.

    Posting a picture is not even HALF the work, especially if you don’t have a large following. Us small businesses have to put the work in!

    If your caption and hashtags aren’t included with each post, you might as well stop posting. Oh, and we can’t forget about product tags if you're promoting a product.

    6. Instagram can increase sales

    Let’s be real. The main reason your business is on Instagram is to make money. And you can. 79% of IG users shop for more information after seeing a product online – so make sure you’re showcasing your product or service and adding details on how they can purchase. Another 72% of IG users have purchased a product they saw on the app.

    7. Instagram videos get over 2 times more engagementthan Instagram photos.

    If a picture is worth a thousand words, then a video is worth 2,000!

    Use IG videos to show-off your products/services and your business. For example, if you’re in the beauty field, show how your product looks when applied to different skin tones. You can show a partial video of how you make your lipgloss or style your hand-made furry slippers. 

    Even a video testimonial can be a great substitute for a written review. Use videos like you do seasoning and spice up your content!

    8. 42% of U.S Instagram users make more than $75,000 annually

    This is important to know in case you ever start feeling like your prices are too high, or no one will buy what you’re offering because they can’t afford it. I have a few posts which explain what to do if people complain about your prices

    Do not lower your prices. Instead, let your work do the convincing. How can someone determine your value without you doing your part in the marketing department? When it comes to Instagram, that means you have content that supports why your prices are what they are.

    9. 70% of Instagram Posts Don't Get Seen

      If you thought that once you post, people were scrolling by and intentionally not liking it, you’re much mistaken. They haven’t even seen your post.

      Posts are now shown through relevancy, not recency.

      There’s an algorithm rule that’s been floating around. It explains you only have a set amount of time to receive engagement for Instagram to determine if your post is relevant, and should be seen by more of your followers or not.

      Getting around this is hard, but not impossible. You will need to develop a consistent posting schedule, learn your hashtags that increase visibility, and include locations/tags, and write eye-catching captions. 

      I told you it’s doable, just not easy.

      Wrapping It Up:

      When you decided to put your business on Instagram, you chose to play by its rules or fall by the wayside. 

      Simply put, Instagram is a social site filled with people from diverse backgrounds looking to connect. To effectively reach your target audience on IG, you will have to understand how IG works and how your audience uses the app. 

      Use these statistics to help craft your content strategy.

      I get that navigating Instagram can be tough – it took me almost a year to figure it out.

      That’s why I offer tips on my Instagram @WhatShanWrote.

      I also know that trying to connect with your audience can be even more confusing! But I got you. I'm here to you create valuable content that tells your story and helps connect you to your ideal audience. 

      For more info, email info@whatshanwrote.com.

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